Wal-Mart Sells DVD

April 7th, 2006

Brokeback Mountain at Wal-Mart

Won’t someone please think of the children? Alberta-filmed Brokeback Mountain is available for purchase at Wal-Marts across the country despite the wailing of an American Christian advocacy group. Imagine—Wal-Mart selling DVDs! Have they no shame?

In a statement issued on their website, Mississippi-based American Family Association urged parents to visit local Wal-Marts and protest their “decision to promote and carry [a] pro-homosexual movie.” This, supposedly, instead of simply not purchasing the film, since I’m sure most Wal-Mart shoppers regularly knock unwanted products into their carts by accident.

Curiously, the no doubt humongous stampede of horrified families evacuating Wal-Mart en masse didn’t seem to hurt sales. 1.4 million Brokeback DVDs were sold in North America on the first day.